TripCandy Updates for 2nd Quarter, 2023

We have officially been running for 2 years since our launch in July 2021, where we have gone from zero product to a working product and built an actual business.

We have been through several major events, from COVID hitting hard in the travel industry to the Crash of Bitcoin and the fall of FTX.

But since then, the overall crypto market has risen quite a bit since the 2021 dip, although we are not back to where we were yet.

There are still many other challenges. With the latest news that the SEC has filed 13 Charges Against Binance, the BNB price has dropped over 25% since its announcement. While ETH has remained stable due to its decentralization, which we have then looked at as a new alternative to bridge our token. (As mentioned, there is no need for anyone to do anything with your existing holdings.)

With that said, our team is still fighting hard to continue growing quarter by quarter, and we are here to share what we have achieved for the 2nd quarter of 2023.

1) Keyword Ranking

We have seen an overall improvement in our traffic growth over the past 3 months. Our main traffic driver has been Google searches, as we have spent a significant budget on content generation, creating over 100 pieces of content.

All content pieces are well researched by our team, and each piece typically has 1500–2500 words (400,000+ words) with multiple SEO-related keywords in relation to hotel booking and traveling, plus crypto.

We have achieved top 3 keyword rankings for these three high-volume searched keywords.
You can conduct and test these keyword searches on Google to see the rankings.

• Book hotel(s) with crypto
• Book hotel(s) with bitcoin
• Crypto Hotel Booking

We are ranked 1st to 3rd organically in Google page rank for these top few keywords all around the world, which gives us a fair value in terms of click-through rates and search impressions.

We are constantly working on improving our ranking in order to gain more traffic and improve conversions on our site.

2) Site Traffic

We have achieved new milestones for our site traffic due to the combinations of multiple keywords that we rank for. This has allowed us to bring in an average of 10,000 visitors per month to our blog content. That has been a major and significant customer conversion and revenue driver for our OTA platform.

Due to the competitive nature of an OTA, we are approaching the organic route for the time being, as typically a customer converts on average 3 to 6 months after learning about us.

3) Revenue, Credit card, and Crypto payment

We noticed that the bulk of the payments are still in the form of typical payment gateways, which are credit and debit cards, and a small percentage are made through crypto. This is likely due to our organic traffic that hits the mass market rather than only crypto users.

Although we provide an additional discount for payments done in crypto, we notice that people are also spending crypto according to the crypto market’s performance. Thus, we do see that when the bitcoin price has risen, month-on-month payments by crypto have increased in relation to the bitcoin price.

We are still hoping to see an increase in adoption of crypto payment for the travel industry, as based on the data from us and our other case studies, adoption of crypto is still heavily based on investment rather than spending.

4) Location and Supply changes

We have temporarily closed off our Korea and Japan locations and will be re-enabling them this quarter with better and more competitive pricing for hotels. We hope to see more bookings in Asia. Currently, most bookings are done for states. Once an update for more hotels is completed, we will release an additional announcement.

5) Bridging to ETH 

This plan has been held back for a quarter, and we are still pending preparation for bridging to ETH.
Stay tuned for more details on the planned launch on the ETH network in the coming months.

However, those interested in trading our CANDY token can still do so on

CEX – Probit – https://www.probit.com/app/exchange/CANDY-USDT

This decision will likely be re-announced at the end of the year.